A knowledge panel is a box that appears on the right side of a Google search results page, providing information about a specific entity, such as a person, organization, or place. If you own a business, you can get a knowledge panel for your company by claiming and verifying your business on Google My Business (GMB).
Here is a step-by-step guide on how to get your business a knowledge panel:
- Go to Google My Business (https://www.google.com/business/) and sign in with your Google account. If you don’t have a Google account, you can create one for free.
- Click on the “Start now” button and enter your business name and address. If your business is already listed on Google, you can claim it by searching for it and clicking on the “Claim this business” button.
- Follow the prompts to verify your business. Google will send you a verification code via mail or phone to confirm that you are the owner of the business.
- Once your business is verified, you can add more information about your company, such as a description, phone number, website, and categories. You can also upload photos and set business hours.
- Keep your business information up to date. Google favors businesses that provide accurate and consistent information across the web, so make sure to regularly update your GMB listing with any changes to your business, such as new products or services, changes in hours or location, and so on.
- Encourage customers to leave reviews. Google uses customer reviews as one of the factors to determine the relevance and trustworthiness of a business. Encourage your customers to leave reviews on your GMB listing, as well as on other review sites, such as Yelp and Facebook.
- Optimize your website for local SEO. In addition to your GMB listing, Google also considers your website’s relevance and authority when deciding which businesses to feature in the knowledge panel. To improve your chances of getting a knowledge panel, make sure to optimize your website for local SEO by including your business name, address, and phone number (NAP) on your website, as well as relevant keywords and categories.
By following these steps, you can increase the chances of getting a knowledge panel for your business on Google search results. A knowledge panel can help improve the visibility and credibility of your business, and make it easier for customers to find and contact you.
