“Search engine optimization” is also known as SEO. It simply refers to the process of making changes to your website to make it more visible when users search for goods or services associated with your company on Google, Bing, and other search engines. The more visible your pages are in search results, the more likely it is that you’ll get noticed and draw both new and returning clients to your company.
How Does SEO Work?
Bots are used by search engines like Google and Bing to crawl online pages by moving between websites, gathering data about them, and indexing them. Imagine the index as a huge library where a librarian can bring up a specific book (or web page) to assist you find it at the moment.
The order in which pages should appear in the search results for a particular query is then determined by algorithms that examine sites in the index while accounting for hundreds of ranking criteria or signals. In our hypothetical library, the librarian has read every single book there and is able to pinpoint which one would provide the solutions to your problems.
You may think of the SEO success factors as stand-ins for various user experience elements. It’s how search engine bots determine just how well a website or web page can provide a searcher with the information they’re looking for.
Since you cannot buy higher organic search rankings, unlike paid search ads, SEO professionals must put in the necessary effort.
