It’s crucial to move slowly and thoroughly if you want to dominate your competitors on Google. Use these 8 white hat SEO strategies to enhance your outcome.
To achieve the greatest results, you must concentrate on enhancing your position in the organic (non-paid) search results, which entails increasing targeted organic traffic and steadily establishing your reputation and credibility as a subject-matter authority on the internet.
Fortunately, there are a few white hat strategies that can help you outrank your rivals by taking into account Google’s important ranking variables.
When determining which items are displayed at the top of Google’s search results, the search engine’s algorithm takes five key factors into account:
- The intent behind your inquiry.
- relevancy of a website.
- high-quality content
- usability of a website.
- Setting and context
If you manage these five criteria, you will be putting yourself in a position to outperform the competition.
Here Are 7 White Hat SEO Techniques To Increase Traffic
I. Keyword Research
It’s crucial to conduct some keyword research before you begin writing content. This can take a lot of time and occasionally seems pointless.
However, there is no going back once your work has been published. Your content’s ability to rank highly in search results can be determined by a well-thought-out keyword strategy.
Understanding the search terms users enter into search engines is the first step.
Make keyword lists that are pertinent to your content using tools like SEMrush keyword magic tool, Keyword Explorer or Google Keyword Planner.
II. Content Marketing Plan
Blogging is only one aspect of content marketing. Prior to anything else, you must choose your content subjects, your audience, and the manner in which you will regularly interact with them.
Start by investigating blogs in your niche that already receive a consistent flow of traffic. How do they draw in customers? What kind of postings are successful?
Make notes so that you can apply their formula for success to your own website. Promote your editorial calendar on social media when you’ve created it. Google will take notice of your consistent blogging and reward you.
III. On-Page Optimization
On-page optimization is an SEO strategy that is sometimes disregarded but can significantly affect your search results. The goal of on-page SEO is to optimise your website so that it ranks better for particular keywords.
There are many things you can do here, including choosing the right keywords, structuring your text, using meta tags correctly, optimising your images, using title tags, and more. If you want to maximise your SEO impact with the least amount of work, this is it.
The basics of on-page SEO are covered in the article, along with recommendations for:
- Meta Title and Description
- Heading
- Image Alt text
- Schema Markup
- Page URLs/Slugs
- Internal Linking
IV. Page Experience
Consider how you want users to feel when they arrive at your page as a starting point. Do you have a cool brand that they will enjoy? a business with an educational focus? Company with helpful tips?
Once you’ve chosen your tone, it’s time to determine what information is crucial and ensure users are the first to see it. For this reason, Google has made an investment to speed up the loading of your page.
The more quickly your website loads, the more probable it is that you will capture their interest and hold it. In fact, studies have shown that if a website loads more slowly than three seconds, people start to lose interest.
Consider how you might optimise your site to load quickly and provide a satisfying experience from beginning to end.
V. Mobile First
Google revealed that it will start elevating mobile friendliness as a major search ranking factor in 2017. Therefore, you must first use a mobile device!
Most of users now access the website via their phone rather than a desktop or laptop. You might as well not exist if you can’t be located on your consumers’ phones!
The click through rate (CTR) of mobile-friendly websites is higher than that of non-mobile websites. Additionally, they have better conversion rates and higher engagement. Therefore, start now if you haven’t previously optimised for mobile!
VI. User Experience
User experience is the impression a user has of your website or app. If a customer had a positive experience, they will return. However, if they don’t feel welcome or involved, they won’t bother returning.
Spend time regularly enhancing your UX to make sure you aren’t losing any visitors. Analyze your analytics to learn what visitors are doing on your site—and what they aren’t doing.
Do specific pages receive little traffic? Exist any features that users hardly ever use? By making tiny adjustments in each of these areas, your UX will be enhanced.
For instance, eliminate a specific function of your website totally if nobody is utilising it. You can experiment with several designs to determine which ones users respond to the best.
You can check out some free tools to concentrate and improve your user experience here.
VII. Google Business Listing
With a Google local listing for your company, you may be found more quickly. Just provide your company name, address, contact information, and a URL to your website. It only takes a few minutes and is free.
If you don’t already have a listing on Google Maps, adding one enables you to do so and gives customers a place to post reviews and suggestions in addition to searching for directions.
When users search for businesses like yours, you can qualify for a spot at the top of the local search results if you register your listing right away.
A Google Business Profile Has These Top 5 Benefits
- Free advertising that is quicker and more affordable than sponsored search.
- Geographically relevant businesses are given preference by Google Maps/3-Pack.
- A professionally made profile makes a good first impression.
- High star ratings build authority and offer social proof.
- getting insights from profile performance checks.
Conclusion:
A recent study discovered that search engines account for roughly half of all website traffic. You’re throwing away a lot of money if you don’t use these strategies. The good news is that getting started doesn’t take much time or effort.
Use them, but be sure to pair them with other SEO best practises like emphasising user experience, coming up with fresh content, and ensuring your site loads swiftly.
